Aliexpress officially opened its offline store in the Parquesur shopping center in Madrid, Spain.

On October 1, 2021, Aliexpress officially opened its offline store in the Parquesur shopping center in Madrid, Spain. Main Paper (MP), a well-known Spanish stationery brand, received an invitation from Alibaba's platform, Aliexpress, and also made its debut in the Aliexpress offline store at Parquesur.

Located in Leganés, in the autonomous community of Madrid, Westfield Parquesur is the second-largest shopping and leisure center in the region. The opening of Aliexpress's shopping center offline store signifies Alibaba's official entry into the offline market in Spain, marking a significant step for the cross-border e-commerce platform in overseas markets.

As Spain's top-selling original stationery brand, MP is one of the few brands personally invited by Alibaba's platform to join. Within the Aliexpress offline flagship store at Parquesur, MP has set up a dedicated brand showcase for its MP Zhonghui stationery brand, displaying its creatively unique stationery products. This collaboration provides MP with the opportunity to expand its recognition worldwide and convey its exquisite stationery craftsmanship and design concepts to a broader international audience.

The opening of Aliexpress's offline store offers consumers a more direct shopping experience and provides brands with additional opportunities for display and promotion. MP will continue to collaborate with Alibaba, continuously innovating and introducing more unique stationery products to bring creativity and inspiration to consumers worldwide. This partnership will further propel MP's growth in the international market and contribute to the globalization of the Spanish stationery industry.

The grand opening of Aliexpress's offline store at the renowned Parquesur shopping center in Madrid marked a significant milestone for both Alibaba and the Spanish retail market. As one of the few brands personally invited by Aliexpress, Main Paper (MP), Spain's top-selling original stationery brand, seized the opportunity to showcase its MP Zhonghui stationery brand within the Aliexpress offline flagship store.

Situated in Leganés, in the vibrant autonomous community of Madrid, Westfield Parquesur stands as a beacon of shopping and leisure, attracting locals and tourists alike. Aliexpress's decision to venture into the offline market in Spain through the Parquesur store demonstrates Alibaba's commitment to expanding its presence and connecting with consumers in a more tangible and interactive manner.

For MP, being personally invited by Aliexpress to participate in this offline endeavor not only reflects the brand's exceptional reputation but also presents an ideal platform to showcase its creatively unique stationery products. With a dedicated brand showcase within the Aliexpress offline store, MP can captivate a wider international audience and showcase its meticulous craftsmanship and design concepts.

The launch of the Aliexpress offline store not only reaffirms the company's commitment to bridging the divide between online and offline retail but also grants consumers a more immersive shopping experience. As customers step into the physical store, they can engage with and explore the wide array of products available. This seamless integration of digital and physical commerce empowers customers to make informed purchasing decisions while enjoying a tactile and enjoyable shopping experience.

Undoubtedly, this collaboration with Aliexpress opens new doors for MP, enabling the brand to extend its reach globally and establish a stronger international presence. Through continuous innovation and the introduction of unique stationery products, MP aims to inspire creativity and bring a touch of inspiration to consumers worldwide. With the support of Alibaba, MP is poised to experience remarkable growth in the international market, solidifying its position as a key player in the Spanish stationery industry and contributing to its globalization.

In conclusion, the inauguration of Aliexpress's offline store at Parquesur in Madrid ushers in an exciting new chapter for both Alibaba and Main Paper. This venture showcases the intersection of online and offline retail, boosting consumer satisfaction through a more immersive shopping experience. For MP, this collaboration is a golden opportunity to expand its global recognition, bringing its meticulously crafted stationery products to a broader audience. With the support of Alibaba, MP is set to flourish in the international market, leaving an indelible mark on the ever-evolving Spanish stationery industry.